The 3o5

Context: Rapidly gentrifying Miami is pushing out local, authentic businesses. The clothing brand, the 3o5, was created by and for Miamians, but is new and still finding its footing.

Audience: 18-27 year-olds in the Miami area, both visitors and locals

Goal: Align the brand with old school Miami culture and help them find their traction with their college-aged audience.

Strategy: Be a community conduit.

How: Celebrate culturally significant locations, foods, and people.

Thinking:

This campaign was created for an advertising and culture class. The 3o5 is a clothing brand created by a fellow UO alum who reached out to our class for ideas on how to bolster their social media and cultural presence.

Click here for the full presentation.

Like what you see? I had a lot of help. Check out my teammates’ portfolios!

Madeline Robinson: Strategist and Project Manager

Maddie Sheahan: Strategist

Britnee Splece-Will: Strategist

Sarah Cooley: Copywriter

David Martinez: Strategist

Omar Vega: Art Director

Brittani Lancaster: Strategist and Media Planner