Neutrogena
Context: Even though the men’s personal care industry is expected to grow by $44 billion by 2022, almost no advertising is aimed at men or boys.
Audience: Boys 14-18 and their mothers
Goal: Educate and encourage teenage boys to take care of their skin
Strategy: Don’t talk makeup, do illustrate care
How: Meet young boys and their mothers where they’re at
Thinking:
Making:
This campaign was designed for an Advertising and Culture class and only lived in our book.
Like what you see? I had a lot of help. Check out my teammates’ portfolios!
Madeline Robinson: Strategist and Project Manager
Maddie Sheahan: Strategist
Britnee Splece-Will: Strategist
Sarah Cooley: Copywriter
David Martinez: Strategist
Omar Vega: Art Director
Brittani Lancaster: Strategist And Media Planner
Madeline Robinson: Strategist And Project Manager