The Dirty Digital Truth
Context: Digital interaction is widely considered to be a green practice, but using the internet has hidden environmental impacts
Audience: User Experience Designers
Goal: Share the simple ways that UX designers can cut down CO2 emissions with code
Strategy: Deploy the dirty digital truth
How: Send out a digestible guidebook with quick fixes to big problems
This is a passion project that I made alongside several other environmentally conscious advertising students. We want to use our communication skills to spread awareness about the ways that the advertising world can help curb the causes of climate change.
Like what you see? I had a lot of help. Check out my teammates’ portfolios!
Madeline Robinson: Strategist and Copywriter
Samanthah Santana: Project Manager and Designer
Mia Kalin: Strategist
Jake Jones: Designer