The United States Track and Field Team
Context: Track and Field is an Olympic favorite but fails to maintain its following outside of the Olympic season
Audience: Community member and sports fans in the home cities of each athlete on the mixed relay team
Goal: Use the “honeymoon” phase after the Olympics to build on Olympic success and channel excitement into a following
Strategy: Use the first-ever mixed relay team to give track what it has been missing: a team
How: Go where you are already loved
Thinking:
Making:
This project was created for the final class in our Advertising sequence where we competed against our classmates. We were in the running when the competition had to be canceled as COVID-19 hit the U.S. in mid-March. Although the Olympics did not happen as planned, we are still proud of this project.
You can check out the full presentation here.
Like what you see? I had a lot of help. Check out my teammates’ portfolios!
Madeline Robinson: Strategist
Annalia Gutierrez: Producer
Patrick Kolling: Project Manager
Keven Salazar: Producer
Camille Feinstein: Art Director
Jacob Barnett: Copywriter