The University of Ghana Plastics Recycling Program

Context: The UGPRP is the first recycling project on a university campus in Ghana. As the nationwide athletics competition, the Ghana Games was headed for campus, they asked for help putting together an awareness campaign.

Audience: Visiting athletes

Goal: Have all visiting athletes leave having recycled

Strategy: The athletes might not know how to recycle, but they do know how to compete

How: Create a competition within a competition

Thinking:

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Making:

Posters were made for the dorms, stories for Instagram and memes for Twitter

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Unfortunately, the Ghana Games did not take place in the summer of 2020 meaning that this campaign never went live. However, UGPRP still has access to all our work and can use our ideas whenever the games do take place.

Like what you see? I had a lot of help. Check out my teammates’ portfolios!

All of this work was done alongside my study abroad peers.

Click here for our full presentation and our program’s website has our blog and bios.

University of Ghana Plastics Recycling Project

The University of Ghana Plastics Recycling Program

Thinking:

Making: